ALAFRENCH LOOKBOOK

You don't wear a trend. You wear an identity. You wear what you are. The purpose of our rebranding is simple: to deliver a message, an attitude. Being ALAFRENCH means being authentic. Not following. Not pretending. Just embracing what you are.

Fashion is about expressing who you are without saying a word.

— Dapper Dan

ARCS ALAFRENCH

Parisian-Inspired Jacquard Organic Cotton & Linen Blend ALAFRENCH Arc & Fleur-de-Lys Motifs

ALF-001

I'm not a businessman, I'm a business, man.

— Jay-Z

ALF Black Suede Bomber

Premium Black Suede Body Tonal Structured Sleeves Signature ALAFRENCH Patches Tailored for a Sharp Silhouette

ALF-002

Style is knowing who you are, what you want to say, and not giving a damn.

— Orson Welles

ALF Suede Grey Bomber - Signature

Grey Suede Support Contrasting Black Sleeves Signature ALAFRENCH Emblem Patches Structured, Precision Cut

ALF-003

Clothes mean nothing until someone lives in them.

— Marc Jacobs

Arc Jacquard Set – Signature

Fleur-de-Lys Archival Jacquard Architectural Woven Motifs Premium Textured Denim Designed for Unisex Silhouettes

ALF-004

It's not about the shoes, it's about what you do in them.

— Michael Jordan

Arc Couture Set — Unisex

Fleur-de-Lys Archival Jacquard Premium French Terry Construction Elevated Streetwear Aesthetics

ALF-005

I don't do fashion, I am fashion.

— Anna Wintour

PSG Champions Bomber – Paris Signature

Premium Black Suede Structure Champions Embroidered Back Marking Exclusive Paris Heritage Patches Designed for a Superior Silhouette

ALF-006

Fashion is the armor to survive the reality of everyday life.

— Bill Cunningham

True Fans Edition

Premium Suede Construction Back Emblem: The First Star of Paris Squad Names Etched for Legacy Made for True Supporters Only

ALF-007

Dress how you want to be addressed.

— Biggie Smalls

Denim Jacquard Pant – ARCS ALAFRENCH

- Arc de Triomphe Jacquard Denim - Discreet Fleur-de-Lys Monogram - Oversized, Confident Silhouette

ALF-001P

Fashion is about suspension of disbelief.

— Naomi Campbell

ALF Black Suede Bomber – Street Identity

- Premium Black Suede Body - Tonal Sleeves with Subtle Shine - ALAFRENCH Universe Patches

ALF-002P

I've always thought of the T-shirt as the Alpha of the fashion alphabet.

— Giorgio Armani

Harmonious Contrast

- Arc Jacquard Denim & Black Suede Mix - Parisian Structural Motifs - Assertive, Unified Presence

ALF-003P

Style is a reflection of your attitude and personality.

— Shawn Stussy

Complementary Edge — ARCS Signature

- Black Suede & Arc Jacquard Mix - Dual Presence, Single Identity - Unisex Adaptability

ALF-004P

What you wear is how you present yourself to the world.

— Pharrell Williams

Arc Bomber Black — Performance Signature

- Premium Suede & Technical Panels - Performance Attitude Fit - Paris Structural Identity

ALF-005P

Don't be into trends. Don't make fashion own you, but you decide what you are.

— Gianni Versace

French Signature

Premium Blend French Craftsmanship Signature ALAFRENCH Details

ALF-006P